Join the 20% of top marketers who deeply understand this secret and how you can leverage this to build real value in every product and service that you create.
The Value Plan is a practical, hands-on, proven step-by-step guide written to help you develop successful, future-proof products and services that create long-lasting value, not only for your company and customers, but for your shareholders, employees, partners, society & the planet!
The Value Plan synthesizes the most recent thinking on value-focused marketing and organizing these ideas that will empower you to
(1) develop a value-focused mindset,
(2) master the 12 key tools for marketing success, and then
(3) use these tools to create breakthrough new products or services.
Prof. Sugai gives you the mindset & tools for success.
Philip Sugai is a Professor of Marketing within Doshisha University's Graduate School of Business and a Senior Fellow at the OSIPP-IAFOR Research Center at Osaka Unviersity. Dr. Sugai also served as a Visiting Professor for Stanford University from 2015 - 2017, where he taught Innovation in Japan at the Stanford Overseas campus in Kyoto. Prior to joining the Doshisha University faculty, Dr. Sugai taught at the International University of Japan in Niigata where he also served as Dean and Associate Dean of the IUJ Business School for six years.
Dr. Sugai is the author of two books, The Value Plan and The Six Immutable Laws of Mobile Business (John Wiley & Sons) and has published case studies with Ivey Business School Publishing on Nestle’s KITKAT Japan, Hosoo (330+ year old Nishijin Weaving company), AGL, Hatsune Miku and Walt Disney Internet Group.
He received his Doctorate degree from Waseda University and his M.B.A. in Marketing and Operations Management from New York University’s Stern School of Business. He has worked as a marketing executive at American Express, Muze, Inc., and Lightningcast, Inc., and serves as a marketing advisor and marketing strategy consultant to companies both in Japan and globally.
He is the father of two sons, and is a 6th degree black belt in Iyonoma Ryu Aikido.
The next video will launch on July 29th, and walk you through Steps 3-5 of The Value Plan in detail. By the end of this video you'll be able to find your best possible customers and focus on solving the most important problems for the highest possible value for your company.